Gift Cards Are Better...

Many Americans are open to both giving and recieving gift cards due to their advantages. There was a popular belief during the infancy of gift cards that giving them was an impersonal jesture. Today, gift cards are not only embraced by most Americans but are also preferred and expected. Research conducted by the NBPCA concluded that 97% of gift card purchasers were satisfied. The benefits of gift cards are:

• time saving
• wide variety
• buyers can choose which store the recipient likes the most
• recipient can get whatever they want
• lightweight and convenient
• easy to ship
• display of thoughtfulness

They are also more customizable than ever before. Also, most retailers offer bundled gift card offers as incentives for company employees.